My services

Are you looking to elevate your brand positioning with a seasoned human writer – not AI?

Whether you need a short-term copywriter or a longer-term editorial collaborator, I can deliver compelling, high-converting copy tailored for specific audiences.

Katherine Masters conducting interview for an article

Travel Copywriting

I specialise in working to tight briefs and delivering polished, search-optimised content that engages audiences and drives conversions. Here's what I can do:

  • Website Copy & Marketing Materials

    Refresh and polish your website copy, brochures, and newsletters to capture your brand's unique voice.
  • SEO Blog Posts & Thought Leadership

    Engage readers with fresh, relevant content, establish industry authority, and build organic search engine traffic.
  • Awards Entries

    Showcase your success with compelling, data-backed submissions that stand out to judges.
  • Event Content Reports

    Distill key takeaways from industry conferences into clear, actionable summaries.
  • Individual and Team Biographies

    Humanise your brand and foster genuine connections with engaging staff profiles.

Editorial Strategy and PR Consulting

I can partner with travel brands and agencies to build coherent, multi-channel communications strategies from the ground up:

  • Brand Positioning and Rebranding

    Infuse strategic editorial ideas into your brand's core messaging during launches or rebrands.
  • Content Planning and Curation

    Map out strategic blog series and curated newsletters that speak directly to your target demographic.
  • Public Relations and Press Releases

    Secure coverage in local, regional, and trade press with expert media advice and impactful press releases.

Travel Journalism

Are you an editor seeking vividly-written, original travel features? My work has featured in top-tier travel and national publications, including Telegraph Travel, TTG Media, The Sun, The Express, and Cruise Trade News. My words bring destinations to life through evocative storytelling, and my written portraits of people offer genuine insights to readers.


Public Speaking

Need a confident speaker to lead or take part in your event? I have chaired panels, hosted roundtables, and featured as a travel expert at a number of travel industry conferences, workshops and trade events.


Testimonials

"Katherine is a hugely experienced travel writer of consumer and industry stories. She's also a fantastic editor, delivering impressive ideas and executing them confidently. There's a reason she wins awards!" Ben Ross, Head of Travel, The Telegraph
"Katherine is a dream to work with. It's not just her exceptional writing that makes her such an asset. She is conscientious, organised and focused, with an unwavering commitment to producing work to the highest possible standard – and can always be relied upon to deliver, whatever the deadline." Sophie Griffiths, Editor-in-Chief, TTG Media
Katherine Masters being interviewed for television broadcast